Soaring Ahead, Athletics Unveils New Visual Identity
Elmira, NY (07/10/2019) — Elmira College Director of Athletics Renee Carlineo unveiled the new visual identity for the Soaring Eagles athletics program on Wednesday, July 10. The comprehensive update includes new primary, secondary and tertiary logos, as well as new wordmarks and an exclusive font created specifically for EC Athletics.
"The new Soaring Eagle logo honors the history and tradition of Elmira athletics, while moving us forward with a fresh and strong brand identity," said Carlineo. "We worked collaboratively across campus to bring the athletics visual identity closer to the existing College marks. The new Soaring Eagle remains true to the Purple and Gold, while integrating a font specific to the athletics program. Most importantly, it symbolizes a new era for Elmira College and EC Athletics."
Dallas, Texas-based design studio, Torch Creative, LLC - whose clients have included the National Hockey League (NHL), GoodYear Cotton Bowl, American Baseball Coaches Association (ABCA), Louisiana State University (LSU) and Michigan State University among others - worked with College administrators, coaches and staff on the redesign efforts.
"It was truly an honor to assist Elmira College in a new athletic rebrand," stated Brad Bishop and Michael Thurman of Torch Creative, LLC. "Working with their athletic department was seamless and we enjoyed getting to know them. We hope this new brand identity serves them well into the future and we can't wait to see the new logos on all of the athletic items."
Elmira's previous mark was adopted in 1993 and has been used in various ways over the years. EC's new marks provide a fresh, exciting, and consistent brand that enhances the image, as well as the recognition, of the Soaring Eagles and the College as a whole.
An online store, featuring exclusive gear with the new logo, is open now through July 21, 2019. To read the full story on the logo unveil, click here.
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Jennifer L. Swain, 607-735-1894, jswain@elmira.eduShare this Story
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